Maslow's hierarchy of needs (1954)

Maslow's hierarchy of needs is often portrayed in a pyramid shape with basic needs at the bottom and more advanced at the top. After you have achieved one of the levels the second level emerges. If a level isn't fulfilled its make a person become more motivated in order to achieve. Magazines and advertisements are created to lure in certain audiences that have interests in particular things. They are produced to fulfil peoples needs in order to feel accepted in social groups for your own self esteem and respect.

Everyone needs to have the first two levels which are physiological and safety in order to survive in life.

Physiological are literal requirements for humans to survive, if these are not met then the body cant continue to function properly. examples of these are food, drink, sleep and health.

Safety is when indivuals need a consistant feeling that they are safe from danger and will always have somewhere/one to relie on for example shelter.

Belonging is when people form relationships which help you to be emotionally conected to others such as: family, friends and intimate relationships.

Esteem is when people thrive off their own self achievements and have the needs to have self respect. It is usually known by being accepted and valued by others. People feel valued when participating in teams as they make contributions. People also gain regonition after achieving something as it gives them motivation.

Self-actualisation is when others realise there own potential and trying to fufil it at any costs. it is very specific as it applys to people individually and people have different desires.